Since designing for the user experience is all about addressing your user’s pain points, my first goal is to answer the question: What is standing in the way of users finding what they are looking for?
Doing user research lays the foundation for all of the design decisions along the way. A user-centered mindset and sensitivity for design is my specialty. I keep in mind end users with disabilities and impairments. I strive to find new ways to utilize the proximity principal and to construct components that are sustainable. My past projects involve me collaborating with agencies, business analysts, clients and brands to develop digital concepts and solve problems together.