A non profit brand identity case study.
About the Company
Rise is a newly established non-profit organization committed to promoting and advancing the field of compounding pharmacy through education, research, and community support. The name “Rise” symbolizes growth and signifies the empowerment of youth entering the world of compounding pharmacy. Our mission includes fundraising to sponsor students pursuing careers in this vital field, supporting educational initiatives, and advancing research efforts. Through these endeavors, we aim to elevate the profession and inspire the next generation of compounding pharmacists.
Keywords
Strong
Trustworthy
Inspiring
Audience
Primary: Prospective students interested in compounding pharmacy
Secondary: Educators, researchers, and healthcare professionals
Tertiary: Donors and corporate sponsors
Concept
The logo design concept embodies a modern and clean aesthetic, focusing on simplicity while deliberately avoiding overly complex or trendy elements. It uses modern shapes to form the lowercase letter “r”. It strikes a balance between scientific and medical professionalism and approachability with a nod to a dna strand and an infinity symbol, effectively conveying trust and credibility without appearing unwelcoming.
The design is crafted to be simple yet meaningful, ensuring that it remains easily recognizable and scalable across various applications. This approach prioritizes clarity and effectiveness, making the logo both visually appealing and functional in diverse contexts.
Color Studies
