A nonprofit arts organization whose members live in Plano, Frisco, Allen, and McKinney Texas. The name is derived from the first letter of each city. (PFAM) The purpose of the organization is to teach people of all ages about the performing arts. They teach everything from theatre lighting and sound to acting and singing. Offering classes with men and women who have performed on Broadway in New York.
The logo design creates a star of Texas made out of human figures. Since the figures are all connected it communicates the idea of family. The shape of the logo can be used in a variety of ways. It can spin in animation, or it can print in different colors. The shape can easily be reduced very small or enlarged without losing clarity.
Logos & Branding