Jewel Resorts came to our team requesting primarily a visual web experience for their 3 resort properties in Jamaica. The main challenge facing us was the need for the end user to browse all three properties and be able to learn more about the resort that best fit their travel needs . Each resort caters to a specific audience. One resort is adult-only and attracts honeymooning couples while another resort is kid friendly with a waterpark, and attracts families.
Our solution involved the creation of a multi-site which housed all three property websites under 1 umbrella “brand” known as Jewel Resorts. We also used color as a visual cue to differentiate between the resort sites. The multi-site solution also simplified the maintenance which allowed changes to populate across all 3 sites.