Editorial – Integrated Advertising

Project Description

Creative advertising techniques to entice advertisers to buy spots in the newspaper.

During my time working for the Dallas Morning News, I was challenged with new ways to sell advertising.  I came up with “integrated” ads.  The advertisements are integrated into the editorial content of the newspaper. They can be in the center of the spread, in the corner, or along the bottom.  Additionally, we sold advertising that could be repeated across several pages as a progressive campaign.

Project Details
Category

Advertisements, Publication

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