Custom Shirt Makers – Ad Campaign

Project Description

I was tasked with creating a publication ad for Q shirt makers.  They were a new store and a new concept so the didn’t have any marketing materials or branding except for a logo.  I went to the store and took some photos of the material and some of their shirts on a manikin.  I used the stitch line concept from the outline of their logo and overlayed stitching onto the shirts to communicate the custom tailoring they offer.  I used torn paper and some background sketches to convey the hand sewn aspect of their work. They provide both mens and womens custom tailored shirts.

Project Details